PRIVACY POLICY

AV Plus (“AV Plus,” “we,” “us,” or “our”) operates avplusdirect.com and our related stores, locations, services, communications, and business operations, including our physical locations in Southern California and Las Vegas, Nevada.

This Privacy Policy describes how we collect, use, disclose, retain, and otherwise process personal information when you visit or use our website, purchase products, create or maintain a customer account, communicate with us, visit one of our physical locations, interact with our sales representatives, apply for a commercial account, participate in our marketing programs, or otherwise interact with AV Plus (collectively, the “Services”).

Our website is powered by Shopify, which provides the ecommerce platform that enables us to offer certain Services online.

If there is a conflict between our Terms and Conditions and this Privacy Policy concerning the collection, use, processing, or disclosure of personal information, this Privacy Policy will control with respect to those privacy matters.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an individual or household.

Depending on how you interact with AV Plus, we may collect the following categories of personal information.

Contact Information

This may include:

  • Name

  • Business name

  • Billing address

  • Shipping address

  • Job-site or delivery address

  • Email address

  • Telephone or mobile number

  • Job title or position

  • Business contact information

Business and Professional Information

Because AV Plus primarily serves professional, commercial, dealer, installer, contractor, integrator, and other business customers, we may collect information such as:

  • Company name

  • Business address

  • Job title

  • Business telephone number

  • Business email address

  • Contractor or professional information

  • Resale certificate information

  • Tax-exemption information

  • Business licenses or related documentation

  • Purchase-order information

  • Authorized purchasers or employees

  • Account representatives

  • Customer account information

  • Commercial purchasing history

Account Information

If you create or maintain an account with us, we may collect:

  • Username

  • Password or other authentication credentials

  • Account preferences

  • Authorized users

  • Account settings

  • Customer number

  • Account status

  • Purchasing permissions

Payment and Transaction Information

We may collect payment and transaction information such as:

  • Billing information

  • Payment method

  • Transaction amount

  • Payment confirmation

  • Invoice information

  • Purchase orders

  • Order history

  • Refunds

  • Credits

  • Exchanges

  • Store-credit information

  • Payment status

Payment card information may be collected and processed directly by Shopify, payment processors, financial institutions, or other payment-service providers. AV Plus may not receive or retain complete payment-card numbers when those transactions are processed directly through third-party payment providers.

Commercial Credit and Account Information

For customers requesting credit terms or commercial accounts, we may collect information reasonably necessary to establish and administer the account, including:

  • Business identification information

  • Trade references

  • Billing contacts

  • Accounts-payable contacts

  • Credit-related information

  • Payment history

  • Commercial account terms

  • Resale or tax documentation

Transaction and Shopping Information

We may collect information concerning:

  • Products viewed

  • Products purchased

  • Shopping-cart activity

  • Wish-list activity

  • Quotes

  • Estimates

  • Purchases

  • Returns

  • Exchanges

  • Cancellations

  • Previous transactions

  • Product preferences

Communications With AV Plus

We may collect information you provide when communicating with us through:

  • Email

  • Telephone

  • Text messaging

  • Website forms

  • Customer support

  • Sales representatives

  • In-person communications

  • Account applications

  • Product or warranty inquiries

Device and Technical Information

When you use our website, we may automatically collect information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Network information

  • Device identifiers

  • Cookie identifiers

  • Website activity

  • Referring website

  • Pages viewed

  • Dates and times of website activity

Usage Information

We may collect information concerning how you interact with our website and Services, including how you navigate the website, pages you visit, products you view, and features you use.

Sources of Personal Information

  • Directly from you

  • Through avplusdirect.com

  • At our physical AV Plus locations

  • By telephone

  • By email

  • Through text messaging

  • Through AV Plus sales representatives

  • Through account or credit applications

  • Through orders and purchase transactions

  • Through cookies and similar technologies

  • Through Shopify

  • Through payment processors

  • Through shipping and delivery providers

  • Through marketing and analytics providers

  • From business partners

  • From service providers

  • From publicly available business information

  • From other third parties where permitted by law

How We Use Personal Information

Providing and Fulfilling Our Services

We may use personal information to:

  • Process and fulfill orders

  • Process payments

  • Arrange shipping or delivery

  • Process returns and exchanges

  • Create and maintain customer accounts

  • Manage commercial and dealer accounts

  • Prepare quotes and estimates

  • Administer credit terms

  • Provide customer service

  • Process warranties

  • Provide product support

  • Maintain purchase histories

  • Communicate regarding orders or accounts

  • Provide products and services requested by you

Improving Our Business and Services

We may use personal information to:

  • Improve our website

  • Improve customer service

  • Understand how customers use our Services

  • Evaluate product demand

  • Improve inventory planning

  • Personalize the shopping experience

  • Recommend products

  • Measure website performance

  • Develop and improve our products, services, and business operations

Marketing and Advertising

Subject to applicable law and your communication preferences, we may use personal information to:

  • Send promotional emails

  • Send promotional text messages

  • Announce new products

  • Provide special offers

  • Communicate promotions

  • Advertise products and services

  • Measure advertising effectiveness

  • Provide advertising based on your interactions with our website

You may opt out of marketing communications as described below.

Security and Fraud Prevention

We may use personal information to:

  • Protect customer accounts

  • Authenticate users

  • Detect or prevent fraud

  • Prevent unauthorized transactions

  • Protect our website and systems

  • Investigate suspicious activity

  • Protect AV Plus, our customers, employees, and others

Legal and Business Purposes

We may use personal information to:

  • Comply with applicable laws

  • Maintain tax and accounting records

  • Respond to legal process

  • Enforce contracts

  • Enforce our Terms and Conditions

  • Resolve disputes

  • Establish or defend legal claims

  • Conduct audits

  • Protect our legal rights and property

How We Disclose Personal Information

AV Plus does not sell personal information for monetary consideration.

We may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services.

Shopify

Our ecommerce website is hosted and supported by Shopify.

Payment Providers and Financial Institutions

We may disclose information to companies that process payments, credit-card transactions, financing, refunds, or other financial transactions.

Shipping, Delivery, and Logistics Providers

We may provide necessary information to shipping companies, freight carriers, delivery services, manufacturers, vendors, or other logistics providers to fulfill orders.

Manufacturers and Vendors

Where necessary to provide warranty support, fulfill an order, arrange direct shipment, provide technical support, or otherwise service your account, we may disclose relevant customer or transaction information to manufacturers, distributors, or vendors.

Business Transfers

Personal information may be transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

Service Providers

We may use vendors that provide:

  • Website hosting

  • IT services

  • Cloud storage

  • Customer support

  • Data analytics

  • Email services

  • SMS messaging services

  • Accounting services

  • Fraud-prevention services

  • Marketing services

These providers may process personal information on our behalf in connection with services they provide to AV Plus.

Legal Requirements

We may disclose information where reasonably necessary to:

  • Comply with applicable law

  • Respond to subpoenas or court orders

  • Respond to lawful government requests

  • Prevent fraud or criminal activity

  • Protect our rights

  • Protect the rights or safety of customers or others

Relationship With Shopify

The AV Plus website is powered by Shopify.

Shopify collects and processes certain personal information regarding your access to and use of our website in order to provide its ecommerce services.

Information submitted through our website may be transmitted to or processed by Shopify and Shopify service providers.

Shopify may also process information concerning interactions with our store and other Shopify merchants in connection with features provided by Shopify.

For information regarding Shopify's privacy practices and privacy rights relating to information processed by Shopify, please review Shopify's applicable consumer privacy notices and privacy portal.

Your Privacy Choices

AV Plus uses Shopify's Your Privacy Choices functionality on the live avplusdirect.com website.

Where required or available, you may use Your Privacy Choices to manage eligible privacy preferences relating to cookies, advertising, data sharing, or other data-processing activities.

AV Plus does not sell personal information.

Depending on applicable law, certain disclosures of information for targeted or cross-context behavioral advertising may nevertheless be considered “sharing” or similar regulated activity even though AV Plus does not receive money in exchange for the information.

Where applicable, privacy choices submitted through Shopify's privacy controls will be processed in accordance with applicable law.

Cookies and Tracking Technologies

AV Plus and our service providers may use cookies, pixels, tags, local storage, software development kits, and similar tracking technologies in connection with our website.

These technologies may be used to:

  • Keep our website functioning

  • Maintain user sessions

  • Remember preferences

  • Maintain shopping-cart information

  • Authenticate users

  • Prevent fraud

  • Understand website traffic

  • Analyze website performance

  • Understand customer interactions

  • Measure advertising effectiveness

  • Improve our Services

  • Personalize website content

  • Provide or measure advertising

Necessary Cookies

These cookies are required for the website to function properly, including shopping-cart, checkout, authentication, account, and security functionality.

Functional Cookies

These cookies help remember preferences and improve website functionality.

Analytics Cookies

These technologies help us understand website traffic, usage, navigation, and performance.

Advertising and Marketing Cookies

These technologies may help measure advertising campaigns, understand interactions with advertisements, or provide more relevant advertising.

Managing Cookies and Tracking Preferences

You may be able to manage certain cookies through:

  • Shopify's Your Privacy Choices functionality

  • Our cookie or privacy preference controls

  • Your browser settings

  • Applicable opt-out preference signals

Disabling certain cookies may affect website functionality.

Where required by applicable law, AV Plus will recognize qualifying browser-based privacy preference signals, such as Global Privacy Control, in accordance with applicable requirements and the capabilities of our website platform.

Email Marketing

If you subscribe to AV Plus promotional emails, we may send marketing communications regarding products, special offers, events, new arrivals, promotions, or other AV Plus information.

We use an opt-out mechanism to manage email subscriptions.

You may unsubscribe from promotional emails at any time using the unsubscribe link provided in the email.

After you unsubscribe from marketing communications, we may still send non-promotional communications relating to:

  • Orders

  • Payments

  • Account activity

  • Shipping

  • Deliveries

  • Returns

  • Warranties

  • Security

  • Customer service

  • Other transactional or business matters

SMS and Text Messaging

If you provide your mobile telephone number and enroll in AV Plus text messaging, we may use your number to send transactional and, where permitted or with your consent as required by law, promotional text messages.

Promotional messages may include information regarding:

  • New products

  • Promotions

  • Special offers

  • Events

  • Product availability

  • AV Plus announcements

You may opt out of promotional text messages at any time by replying STOP or using another opt-out method provided in the message.

After opting out of promotional text messages, we may continue to send messages that are necessary for permitted transactional, service, account, security, or customer-support purposes where allowed by law.

Mobile information will not be sold to third parties. We will not share mobile information with third parties for their own marketing or promotional purposes, except as necessary for service providers acting on our behalf to provide messaging or related services, or as otherwise disclosed and permitted by applicable law.

Message and data rates may apply depending on your wireless carrier and service plan.

Physical Locations and Offline Collection

This Privacy Policy applies to personal information collected both online and offline.

AV Plus operates physical locations in Southern California and Las Vegas, Nevada.

Information may be collected when you:

  • Visit an AV Plus location

  • Place an in-store order

  • Pick up an order

  • Provide information to an employee or salesperson

  • Place an order by telephone

  • Communicate by email or text

  • Establish a business account

  • Request a quote

  • Arrange delivery

  • Request product or warranty support

Offline personal information may be combined with information associated with your online or commercial account where reasonably necessary for business purposes.

Third-Party Websites and Links

Our Services may include links to websites, platforms, or services operated by third parties.

AV Plus does not control the privacy or security practices of independent third-party websites.

If you visit a third-party website, you should review that party's privacy policy and terms.

The inclusion of a third-party link does not necessarily constitute an endorsement by AV Plus.

Children's Privacy

AV Plus's Services are intended for businesses and adult customers and are not directed to children.

We do not knowingly collect personal information from children under 13 through our Services.

If we learn that personal information from a child has been collected in a manner inconsistent with applicable law, we will take reasonable steps to delete the information.

Parents or legal guardians who believe that a child has provided personal information to AV Plus may contact us using the information provided below.

AV Plus does not knowingly sell or share the personal information of individuals under 16 for purposes subject to applicable opt-out requirements.

Security

AV Plus uses reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission or storage can be guaranteed to be completely secure.

Customers should avoid sending sensitive or confidential information through unsecured communication methods.

You are responsible for maintaining the confidentiality of account usernames, passwords, and other credentials.

Data Retention

We retain personal information for only as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise required or permitted by law.

Retention periods may depend on factors such as:

  • Maintaining customer accounts

  • Processing transactions

  • Maintaining invoices and accounting records

  • Tax requirements

  • Warranty administration

  • Customer service

  • Commercial-account administration

  • Fraud prevention

  • Chargebacks or payment disputes

  • Contractual obligations

  • Resolving disputes

  • Legal claims

  • Regulatory obligations

We may retain certain information after a customer relationship ends where reasonably necessary for legitimate business or legal purposes.

California Privacy Rights

This section applies to California residents to the extent applicable under the California Consumer Privacy Act, as amended, and other applicable California privacy laws.

Depending on the circumstances and applicable law, California residents may have the following rights.

Right to Know and Access

You may have the right to request information concerning:

  • Categories of personal information we collect

  • Categories of sources from which information is collected

  • Business or commercial purposes for collecting or processing personal information

  • Categories of third parties to whom information is disclosed

  • Specific pieces of personal information collected about you

Right to Delete

You may have the right to request deletion of personal information collected from or about you, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information maintained by AV Plus.

Right to Data Portability

Where applicable, you may have the right to obtain a copy of certain personal information in a portable format.

Right to Opt Out of Sale or Sharing

AV Plus does not sell personal information for monetary consideration. Depending on the technologies used on our website, certain disclosures relating to targeted or cross-context behavioral advertising may be considered “sharing” under California law. Where applicable, California residents may manage these preferences through Shopify's Your Privacy Choices functionality on avplusdirect.com.

Right to Limit Certain Uses of Sensitive Personal Information

Where applicable under California law and where AV Plus processes sensitive personal information in a manner subject to this right, you may have the right to limit certain uses or disclosures. AV Plus does not use sensitive personal information for the purpose of inferring characteristics about individuals except where permitted by applicable law.

Opt-Out Preference Signals

Where required by California law, AV Plus will process recognized qualifying opt-out preference signals, including Global Privacy Control, in accordance with applicable law and the functionality provided through our website and Shopify.

Right to Non-Discrimination

AV Plus will not unlawfully discriminate against you because you exercise an applicable privacy right.

Authorized Agents

Where permitted by law, you may designate an authorized agent to submit a privacy request on your behalf. We may request reasonable documentation confirming the agent's authority and may separately verify your identity where permitted or required by law.

Verification

For certain privacy requests, AV Plus may need to verify your identity before completing the request. We will only request information reasonably necessary for verification and processing of the request.

Nevada Privacy Rights

This section applies to Nevada consumers where Nevada privacy law applies.

Nevada residents may have rights regarding certain “covered information” collected through websites or online services.

Information We Collect and Disclose

The categories of covered information we collect are described in the Personal Information We Collect section of this Privacy Policy. The categories of third parties to whom we may disclose information are described in the How We Disclose Personal Information section.

Reviewing or Updating Information

You may contact AV Plus using the information in the Contact Us section to request review or correction of certain information associated with you, subject to applicable law and reasonable verification procedures.

Nevada Sale Opt-Out

AV Plus does not sell covered information as “sale” is defined under applicable Nevada privacy law.

Nevertheless, Nevada residents may submit a verified request directing AV Plus not to make a future sale of covered information.

Such requests may be submitted by email at info@avplusdirect.com or through an applicable privacy-request mechanism available through avplusdirect.com.

We will process verified Nevada requests within the period required by applicable Nevada law.

Third-Party Tracking

Third-party service providers may collect information regarding website interactions through cookies or similar technologies as described in the Cookies and Tracking Technologies section. You may manage eligible privacy preferences through Shopify's Your Privacy Choices functionality where available.

Changes to This Privacy Policy

Material changes to this Privacy Policy will be communicated by posting an updated version on our website and updating the Last Updated date. Additional notice may be provided where required by applicable law.

Exercising Your Privacy Rights

You may submit applicable privacy requests by using Your Privacy Choices on avplusdirect.com where available, or by contacting AV Plus using the information below.

We may need to verify your identity before processing certain requests.

We will respond within the time required under applicable law.

Not all rights apply in every circumstance, and applicable law may permit or require AV Plus to retain certain information or deny particular requests.

International Processing

AV Plus and our service providers, including Shopify, may process personal information in the United States or other countries.

Where required by applicable law, appropriate safeguards will be used in connection with international transfers of personal information.

Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect:

  • Changes to our business practices

  • New services or technologies

  • Changes to service providers

  • Changes to applicable law

  • Operational changes

  • Security or compliance requirements

When we update this Privacy Policy, we will post the revised version on our website and update the Last Updated date above.

Where required by law, we may provide additional notice regarding material changes.

Contact Us

If you have questions regarding this Privacy Policy, AV Plus's privacy practices, or would like to submit an applicable privacy request, please contact:

AV Plus
18629 Topham St.
Reseda, CA 91335
Phone: 818-925-4443
Email: info@avplusdirect.com